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A lively two-week product prototyping hackathon. Encouraging creativity in a competitive environment, where participants work in teams to address the problem statement. 

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Timeline

FEB 23

Intent to Participate Open

MAR 13

Intent to Participate Close

MAR 10

Team Registration Open

MAR 23

Qualifier

MAR 17

Problem Statement Release

MAR 16

Team Registration Close

MAR 29

Protothon

MAR 31

Product Conference

MAR 12

Mixer 

Problem Statement

You are the Product Manager at [Company], a once prominent digital software firm now facing reduced market share. Despite continued operations, [Company] grapples with rejuvenating its position to regain competitive edge. Your task is to spearhead efforts addressing market decline and steering the company towards recovery. This entails reevaluating the user mission and strategizing ways to enhance [Key Performance Indicator], the key metric driving market resurgence.

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As the [Company]’s Product Manager, your expertise in product strategy, user experience, and data analysis will prove crucial. Embrace collaboration, innovation, and data-driven decision-making throughout. From 30 companies like Apple Health, Grammarly, PicsArt and 5 objectives spanning user engagement, customer satisfaction, revenue growth, market share, and customer acquisition/retention - select your focus. Leveraging modern tech solutions, your leadership can revitalize [Company]’s presence among industry leaders by achieving [Key Performance Indicator].

Download the comprehensive problem statement now to begin this transformative journey!

1. Open to all: Grad or undergrad students, any major.

Guidelines

2. Every participant must be registered on the APMC website.

 

5. Team registrations open on March 11th. Remember, to register your team before 15th March by filling out the form.

 

3. On the 23rd of February, click the intent to participate button on the Protothon 5.0 page. (Closes March 11th)

6. The top 10 Qualifying teams will present at the Protothon 5.0 finale. Top 5 finalist Protothon teams will present at the Product Conference.

 

4. This will register you for the mixer on 13th March to help form your team.

 

7. For any support during the process reach out to s.sundermetpalli@northeastern.edu

 

Incentives

Prizes up to $400

Networking & Collaboration

Skill Enhancement

Gain Experience

Resources

Product Handbook

Previous Decks

Figma Link

Meet
Mentors
from

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Judges

Passionate. Driven. Ambitious.

The success of APMC's Protothon is due to our incredible team of judges. From various companies and industries, our judges come together to ensure the fair and accurate judging of each event. Learn more about our team by scrolling down below.

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Priyanka Pande

AI ML Product Manager
Smarter Travel
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Colm Naylor

Product Manager
Whoop
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Anuj Kapur

Product Manager, Mobile
Edelman Financial Engine
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John Friar

Entrepreneurship Professor
Northeastern University
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Protothon

Flashback

Protothon 4.0

Testimonials

Coming from software background, product management was completely a different field for me, Protothon 4.0 gave me platform to learn new skills and challenge myself. The constant guidance from mentors made this journey more valuable.

Shweta Shinde, MEM Fall 2023

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The Protothon 4.0 hackathon provided hands-on experience in solving real-world product issues, prompting us to think like product managers from the company.

Pragnesh Anekal, MSIS Fall 2023

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