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APMC is back with Protothon 2.0, a 2-week product hackathon for product aspirants to conceptualize a product idea that solves a real customer problem.

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Problem Statement

You have been working in the product management team of the {Product} since 2015. The growth has been stagnant for your product. The CEO of your company is asking you to come up with a product idea to expand into other markets. Work with other product managers in your team to build a new {Feature} for your {Product} leveraging your existing user base.

Example: Instagram creating a Marketplace platform through Instagram Shop, Uber getting into food delivery through Uber eats, Whatsapp setting up payments through the Whatsapp Pay feature, Amazon venturing into the video streaming business through Amazon Prime


  • Blogging

  • Content Creation

  • Crypto

  • Dating

  • E-Commerce Shopping

  • Education

  • Fitness

  • Health

  • Food Delivery

  • Gaming

  • Job marketplace

  • Marketplace

  • Metaverse

  • Music

  • Payments

  • Ride Sharing

  • Short Video

  • Social Media

  • Stocks

  • Travel Stay

  • Travel booking 

  • Video Meetings

  • Video/Audio streaming

  • Video Streaming

  • Location Services


  • Airbnb

  • Amazon

  • Blue Bikes


  • Bumble

  • Coinbase

  • Doordash

  • Expedia

  • Glassdoor

  • Google maps

  • Instagram

  • Linkedin

  • My Fitness Pal

  • Netflix

  • Pinterest

  • Reddit

  • Robinhood

  • Spotify

  • Tiktok

  • Uber

  • Venmo

  • Whatsapp

  • Youtube

  • Zoom

Please find the timeline, rules and deliverables in the handbook below!

Qualifier Guidelines

  • All communication will take place through Email/Slack

  • All participants are required to join the announcement channel 

  • You will be added to a private Slack channel with your mentor

  • Your target customers can be businesses or consumers

  • Please reach out to your mentors if you have any questions

  • Please use the resources listed in the Resource Guide for your research

  • Be as creative as possible. Think out of the box. Let it be outlandish. Limitless!

  • Fall in love with the PROBLEM, not the SOLUTION.

  • Have fun and be kind!

Protothon Timeline

See Protothon Handbook for more details

Image by Barney Yau
November 5th, 2022

Problem Statement release

Working on Laptop
November 8th, 2022

Statement Submission to Mentors

We are building {Feature} for {Product}

Via Slack DM

November 8th, 2022


Meet fellow participants 

and get your questions 

clarified in-person

Meeting Room
November 12th, 2022 


Communications will be done via Email on Thursday

Image by Teemu Paananen
November 19th, 2022 



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Shehnaz Khan

Product Owner
Ahold Delhaize

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Jyoti Gupta

Product Manager

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Abhinav Shah

Product Owner
Retail Business Services

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Shreya Ghate

Product Manager

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Ashwin Ravichandran

Product Manager
Aspen Technology

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Sudipta Shah

Product Manager
Peapod Digital Labs

Subash Rajaseelan

Product Manager

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Divya Piskala

Product Manager

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Karan Dalal

Product Manager

Shemal Shah

Product Manager

Pearl Pullan

Product Manager

Aakar Tripathi

Product Manager
McKinsey & Company

Protothon 1.0 flashback




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Protothon 1.0 Judges' portfolio

Participants received Internship offers from


How many people can be on single team?

A team can consist of a minimum of 3 members and a maximum of 5 members.

How would I know my team and mentor?

The information about the team and the mentor will be made available via a spreadsheet which will be emailed to you. Check your email for further updates.

How will I meet and collaborate with my team?

Your respective mentor will drop an email introducing them and will add your team members to a slack group.

How will the mentor help my team?

The mentor's sole role would be to help with any queries related to the problem statement and nothing else. 

How would I be informed about the deliverables?

The information about the deliverables will be posted along with the Problem Statement on the Website on Saturday, November 05, 2022 at 2PM EST.

What is the timeline for the Qualifier?

The Qualifier will begin on Saturday, November 11, 2022 at 2PM EST. More information will be available soon on the website. 

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