top of page
WhatsApp Image 2023-03-14 at 12.15_edited.jpg

Protothon 3.0 is a 2 - week Product Management and prototyping hackathon event that challenges participants to develop innovative solutions in alignment to the problem statement. Participants work together in teams to create new ideas, prototypes, or approaches that help participants implement their learning towards product management in a competitive environment and eventually come up with a project.

Over the course of two weeks, participants will work collaboratively to conceptualize and develop a new product idea that helps them come up with innovative solutions. Throughout the hackathon, participants will receive guidance and support from experienced mentors, who will provide feedback and help refine their ideas.

It is a great opportunity for product aspirants to collaborate, learn, and develop their skills while addressing real-world customer problems. We look forward to seeing the creative and innovative ideas that come out of this hackathon!

6a5a74_734fc43e54ab41f7a527a158a44028e2_mv2 (1).webp

Judges

Screenshot 2023-04-01 at 3.07.14 PM.png
Screenshot 2023-04-01 at 3.07.14 PM.png
Problem Statement

As the VP of Product at <Product Company>, you have been tasked by the CEO to adapt the product as per the new market research findings. The challenge is to cater to the <Demographic> target demographic in the United States over the span of a year. The <demographic> is a group of users who have unique needs, preferences, and behaviors that differ or are a subset of the current user base of <Product company>.

 

To meet this challenge, you have to work with the product managers in your team and come up with a pitch to the CEO that involves understanding the problem, needs and preferences of the <Demographic> target demographic. The challenge is to create a product that is both user-friendly and innovative while maintaining the brand's integrity and reputation. 

 

At the end of the year, you will be evaluated based on the success of your strategy in attracting and retaining the <Demographic> users, the impact of the modifications made on the overall user base, and the alignment of your efforts with the company's goals and values.

Example:  Youtube Kids

YouTube Kids is a child-friendly version of YouTube that offers a filtered selection of content suitable for children. It addresses the problem of inappropriate content, comments, and ads that may not be suitable for young viewers on regular YouTube. The platform provides a safe and curated environment for children to browse and watch videos while offering parents several parental control options.

Example
unnamedsfqaf_edited.png
Product Company
  1. Twitter: Social media platform

  2. TikTok: Short-form video platform

  3. Snapchat: Multimedia messaging platform

  4. Zoom: Video conferencing platform

  5. Spotify: Music streaming service

  6. Hulu: Streaming service

  7. Chat: GPT conversational AI

  8. Google Assistant: Virtual AI assistant

  9. Yelp: Review and recommendation platform

  10. Airbnb: Lodging booking platform

  11. Uber: Ride-hailing app

  12. Venmo: Peer-to-peer payment app

  13. Robinhood: Investment app

  14. Grammarly: Writing assistant

  15. Notion: Productivity tool

  16. Canva: Graphic design tool

  17. Duolingo: Language learning app

  18. Headspace: Meditation app

  19. Google Chrome: Web browser

20. Slack team: Communication tool

Demographic 
  1. Children: This age group ranging from infants to pre-teens. 

  2. Teens: This demographic ranges from 13-18 years old. 

  3. Young adults: This demographic ranges from 18-34 years old. 

  4. Middle-aged adults: This demographic ranges from 35-54 years old. 

  5. Senior citizens: This demographic is 55 years and older.

View the Deliverables here

Clarifying problem statement

1. What do I consider a Product or Demographic?

In the problem statement, replace the word ‘Product’ with any of the Products listed and ‘Demographic’ with any of the listed Demographics

2. Can I use another product apart from those mentioned in the list?

No, kindly adhere to the Products listed with the problem statement

3. Can I consider Business use cases as a demographic?

No, we are looking at Business to Consumer side of products which focuses on the any of the target demographic you choose from the list

4. Is there a particular market or region I should focus on?

Yes, we will consider the US market

Judging Criteria 

Qualifier

  1. Reason For Choosing A Feature

  2. Does It Solve Problems?

  3. Metrics You Have Considered

  4. How well have you understood the problem?

Finale

  1. High Fidelity designs of the solution on Figma or AdobeXD 

  2. Product Road map 

  3. How would you prioritize the features?

  4. Execution Timeline

Mentor office hours

Get expert mentors help you through your Protothon journey from

WhatsApp Image 2023-03-15 at 6.30_edited.jpg

Bootcamps

  • Protothon 4.0 Finale
    Protothon 4.0 Finale
    Fri, Nov 17
    020
    Nov 17, 2023, 5:00 PM EST
    020, West Village F, Northeastern University, Boston Campus
    Nov 17, 2023, 5:00 PM EST
    020, West Village F, Northeastern University, Boston Campus
  • Protothon 4.0 Bootcamp 2
    Protothon 4.0 Bootcamp 2
    Sat, Nov 11
    002 East Village
    Nov 11, 2023, 5:00 PM – 7:00 PM EST
    002 East Village, 291 St Botolph St, Boston, MA 02115, USA
    Nov 11, 2023, 5:00 PM – 7:00 PM EST
    002 East Village, 291 St Botolph St, Boston, MA 02115, USA
    How to prototype/wireframe, discuss revenue models and metrics.
  • Protothon 4.0 Bootcamp 1
    Protothon 4.0 Bootcamp 1
    Fri, Nov 03
    109 Robinson Hall
    Nov 03, 2023, 6:00 PM – 8:30 PM EDT
    109 Robinson Hall, Robinson Hall, 336 Huntington Ave, Boston, MA 02115, USA
    Nov 03, 2023, 6:00 PM – 8:30 PM EDT
    109 Robinson Hall, Robinson Hall, 336 Huntington Ave, Boston, MA 02115, USA
    How to win hackathon, how to do storytelling and pitch deck.
  • 2023 Fall Fest
    2023 Fall Fest
    Tue, Sep 05
    Location is TBD
    Sep 05, 2023, 12:00 PM – 4:00 PM
    Location is TBD
    Sep 05, 2023, 12:00 PM – 4:00 PM
    Location is TBD
    Meet us at Fall Fest, NU Boston's largest Student Involvement Fair
  • Protothon 3.0 Finale
    Protothon 3.0 Finale
    Thu, Apr 06
    Churchill Hall 101
    Apr 06, 2023, 5:30 PM – 8:30 PM EDT
    Churchill Hall 101, Churchill Hall, 380 Huntington Ave, Boston, MA 02115, USA
    Apr 06, 2023, 5:30 PM – 8:30 PM EDT
    Churchill Hall 101, Churchill Hall, 380 Huntington Ave, Boston, MA 02115, USA
  • Protothon Bootcamp #3 - Introduction to Prototyping and Figma Workshop
    Protothon Bootcamp #3 - Introduction to Prototyping and Figma Workshop
    Tue, Apr 04
    Churchill 103
    Apr 04, 2023, 1:00 PM – 2:00 PM
    Churchill 103
    Apr 04, 2023, 1:00 PM – 2:00 PM
    Churchill 103
  • Protothon Bootcamp #2 - Prizes and bragging rights: How to Win Hackathons and Pitch Ideas?
    Protothon Bootcamp #2 - Prizes and bragging rights: How to Win Hackathons and Pitch Ideas?
    Multiple Dates
    Tue, Mar 28
    Churchill 103
    Mar 28, 2023, 1:00 PM – 2:00 PM EDT
    Churchill 103, Churchill Hall, 380 Huntington Ave, Boston, MA 02115, USA
    Mar 28, 2023, 1:00 PM – 2:00 PM EDT
    Churchill 103, Churchill Hall, 380 Huntington Ave, Boston, MA 02115, USA
  • Protothon Bootcamp #1 - Not to fall in love with the solution: How to understand the Problem and the User?
    Protothon Bootcamp #1 - Not to fall in love with the solution: How to understand the Problem and the User?
    Multiple Dates
    Fri, Mar 24
    Churchill 103
    Mar 24, 2023, 1:00 PM – 2:00 PM EDT
    Churchill 103, Churchill Hall, 380 Huntington Ave, Boston, MA 02115, USA
    Mar 24, 2023, 1:00 PM – 2:00 PM EDT
    Churchill 103, Churchill Hall, 380 Huntington Ave, Boston, MA 02115, USA
  • Northstar S'23 Bootcamp
    Northstar S'23 Bootcamp
    Multiple Dates
    Thu, Feb 23
    Shillman 210
    Feb 23, 2023, 7:30 PM – 9:00 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
    Feb 23, 2023, 7:30 PM – 9:00 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
  • Northstar S'23 Bootcamp
    Northstar S'23 Bootcamp
    Multiple Dates
    Thu, Feb 16
    Shillman 210
    Feb 16, 2023, 7:30 PM – 9:00 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
    Feb 16, 2023, 7:30 PM – 9:00 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
  • Meteor S23' Interview Prep Series
    Meteor S23' Interview Prep Series
    Multiple Dates
    Wed, Feb 15
    Snell 031
    Feb 15, 2023, 7:10 PM – 8:30 PM
    Snell 031, 360 Huntington Ave, Boston, MA 02115, USA
    Feb 15, 2023, 7:10 PM – 8:30 PM
    Snell 031, 360 Huntington Ave, Boston, MA 02115, USA
  • Northstar S'23 Bootcamp
    Northstar S'23 Bootcamp
    Multiple Dates
    Thu, Feb 09
    Shillman 210
    Feb 09, 2023, 7:30 PM – 9:00 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
    Feb 09, 2023, 7:30 PM – 9:00 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
  • Meteor S23' Session 2
    Meteor S23' Session 2
    Wed, Feb 08
    Snell 031
    Feb 08, 2023, 7:15 PM – 8:15 PM
    Snell 031, 360 Huntington Ave, Boston, MA 02115, USA
    Feb 08, 2023, 7:15 PM – 8:15 PM
    Snell 031, 360 Huntington Ave, Boston, MA 02115, USA
  • Meteor S23' Interview Prep Series
    Meteor S23' Interview Prep Series
    Multiple Dates
    Wed, Feb 08
    Snell 031
    Feb 08, 2023, 7:10 PM – 8:30 PM
    Snell 031, 360 Huntington Ave, Boston, MA 02115, USA
    Feb 08, 2023, 7:10 PM – 8:30 PM
    Snell 031, 360 Huntington Ave, Boston, MA 02115, USA
  • Northstar S'23 Bootcamp #1
    Northstar S'23 Bootcamp #1
    Thu, Feb 02
    Shillman 210
    Feb 02, 2023, 7:30 PM – 8:30 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
    Feb 02, 2023, 7:30 PM – 8:30 PM
    Shillman 210 , Northeastern University, 115 Forsyth St, Boston, MA 02115, USA
  • Product Management Co-Op/Internship search strategy panel Fall 22
    Product Management Co-Op/Internship search strategy panel Fall 22
    Thu, Dec 01
    Snell Engineering 108
    Dec 01, 2022, 7:00 PM – 8:00 PM EST
    Snell Engineering 108, Snell Engineering Center, 110 Forsyth St, Boston, MA 02115, USA
    Dec 01, 2022, 7:00 PM – 8:00 PM EST
    Snell Engineering 108, Snell Engineering Center, 110 Forsyth St, Boston, MA 02115, USA
  • Protothon 2.0 Finale
    Protothon 2.0 Finale
    Sat, Nov 19
    Raytheon Amphitheater
    Nov 19, 2022, 5:00 PM – 8:00 PM
    Raytheon Amphitheater, 120 Forsyth St, Boston, MA 02115, USA
    Nov 19, 2022, 5:00 PM – 8:00 PM
    Raytheon Amphitheater, 120 Forsyth St, Boston, MA 02115, USA
    APMC is back with Protothon 2.0, a 2-week product hackathon for product aspirants to conceptualize a product idea that solves a real customer problem.
  • Protothon 2.0 mixer
    Protothon 2.0 mixer
    Tue, Nov 08
    O'Bryant Tent next to John D. O'Bryant A
    Nov 08, 2022, 5:00 PM – 7:00 PM
    O'Bryant Tent next to John D. O'Bryant A, 40 Leon St, Boston, MA 02115, USA
    Nov 08, 2022, 5:00 PM – 7:00 PM
    O'Bryant Tent next to John D. O'Bryant A, 40 Leon St, Boston, MA 02115, USA
    Meet fellow participants and get your questions clarified in-person
Qualifier Guidelines

During the first week, participants will focus on ideation and validation of the problem statement. They are expected to conduct research identifying customer pain points to validate their assumptions through customer interviews, and develop a clear understanding of their target market. Based on this research, they will develop a product concept that addresses the identified pain points.

General Event Guidelines
  • All communication will take place through APMC website, Email, In-site Messenger, APMC Wall

  • Be as creative as possible. Think out of the box. Let it be outlandish. Limitless!

  • Fall in love with the PROBLEM, not the SOLUTION.

  • All participants are requested to check the protothon wall in the category #announcements

  • Please check out the office hours time slots available for getting your questions answered regarding problem statement

  • Please use the Product Handbook as a reference when needed

  • Have fun and be kind!

Protothon Timeline
Image by Barney Yau

Problem Statement Reveal

Launching the problem statement based on which, participants design and build a solution

March 23

Diner

Bootcamp 1 

This session would cover essential topics in 

introduction to hackathons and discussing a brief on the problem statement

March 24

Meeting Room

Bootcamp 2 

This session would discuss the problem statement deliverables and concepts

March 28

Image by Teemu Paananen

Qualifier

Teams present essential deliverables to a panel of judges, ultimately competing for a position in the finale. The teams will have an in-person and virtual option 

March 30

Working With Headphones
Collection of Trophies

Bootcamp 3 

This session would cover tops on introducing prototyping and a figma workshop 

April 4

Finale

Top 10 teams from the qualifier round present their product ideas, competing for the win!

April 6

Incentive

Exposure to industry experts:

You will get to interact with industry experts, receive feedback on your work, and network with other professionals in the field.

Cash prizes:

There are going to be cash prizes and vouchers for the top three teams to take away. So, make sure to put your best foot forward this Protothon.

Professional development opportunities:

The Hackathon could provide you with access to professional development opportunities, such as workshops, mentoring sessions, and training programs.

Appreciation:

Participants who produce outstanding work could be recognized through social media, blog posts, or press releases, which could help them build their personal brand and gain exposure in the industry.

Protothon 2.0 Flashback

650+

Footfall

85+

Teams

Results from Protothon 2.0
Screenshot 2023-01-26 at 12.07.53 PM.png
Screenshot 2023-01-26 at 12.07.24 PM.png
Screenshot 2023-01-26 at 12.08.32 PM.png
Protothon Judges' portfolio

Participants received Internship offers from

Screenshot 2023-03-05 at 12.58.34 PM.png
Participant Testimony

Participant Testimonials

Team Name: Game of Features
Position: Second Runner’s up
Name: Aniruddha Patil

Protothon 2.0 was a thrilling event that challenged us to put our product development knowledge into practice and solve real-life problems. Our team - Game of Features was excited to participate and put our heads together to come up with innovative solutions. In the end, we secured the second runner-up position, and our sense of accomplishment was genuinely enthralling.

 

The competition was an excellent opportunity for us to collaborate with other participants and develop our problem-solving skills. We learned to approach challenges systematically, generate ideas, and test them with the target audience. Moreover, the experience reinforced the importance of communication and teamwork in product development.

Team name: Team Pastels
Position: Winners
Name: Aayushi Pandey

Winning Protothon 2.0 as part of Team Pastels was an unexpected but pleasant surprise. The experience of working together, brainstorming ideas, and challenging each other's solutions was memorable and taught me valuable lessons about teamwork, respecting diverse perspectives, thinking processes, and work patterns.

 

The competitive and vast nature of the product world provided an opportunity to learn and expand my network through LinkedIn, which helped me build a community within the product industry and opened up new opportunities. Overall, the experience was enriching and helped me grow both personally and professionally

Team Name: ASK
Position: First Runner’s up
Name: Aditya Bhojani

Protothon 2.0 was both challenging and incredibly rewarding. The opportunity to work with a talented team of individuals to develop unique features was truly inspiring. Our team worked tirelessly to brainstorm innovative ideas and develop solutions that would truly enhance the user experience for these companies' customers. Through long hours of designing, testing, and refining our product, we were able to create something truly unique and valuable.

 

The competition itself was intense, with many teams bringing their A-game to the table. However, the energy and excitement of the event was palpable, and it was truly inspiring to see so many talented individuals coming together to create innovative solutions. Overall, I am incredibly grateful for the opportunity to participate in Protothon 2.0, and I am proud of the hard work and dedication that our team put into the competition.

bottom of page